Company Mascot

What started as a stressful and anxiety-laden emoji shared before big events has now become our company mascot...the wide-eyed Poop Emoji is a friend of Soulshine!  In perfect timing, Allison sends a text with several of the smiley blobs before our first Launch party, before our first Pop-up event, before our first big expense.  The… Continue reading Company Mascot


What is Happy??

hap·py ˈhapē/ feeling or showing pleasure or contentment. synonyms: cheerful, cheery, merry, joyful, jovial, jolly, jocular, gleeful, carefree, untroubled, delighted, smiling, beaming, grinning, in good spirits, in a good mood, lighthearted, pleased, contented, content, satisfied, gratified, buoyant, radiant, sunny, blithe, joyous, beatific As I sit here looking out over the deck at my "happy place"… Continue reading What is Happy??

My Credentials

As Co-Owner of Soulshine Boutique, I didn't attend some fancy fashion school, I haven't read cover to cover editions of Vogue. I am a simple stay-at-home mom of teenagers, wife of Tim, a hard working man that opts for clothes comfy and simple. I joke that I studied Psychology and use it Every. Single. Day.… Continue reading My Credentials