Company Mascot

What started as a stressful and anxiety-laden emoji shared before big events has now become our company mascot…the wide-eyed Poop Emoji is a friend of Soulshine!  In perfect timing, Allison sends a text with several of the smiley blobs before our first Launch party, before our first Pop-up event, before our first big expense.  The…

No Pants.

You won’t find pants on our website (www.soulshineboutique.com) .  Maxi skirts, dresses, and a plethora of tops, but no pants.  Here’s why…ladies know their own comfort level in one thing…pants.   We find one pair of pants that fits us just right in the length, width, and rump.  The texture and distress has to be just…

What is Happy??

hap·py ˈhapē/ feeling or showing pleasure or contentment. synonyms: cheerful, cheery, merry, joyful, jovial, jolly, jocular, gleeful, carefree, untroubled, delighted, smiling, beaming, grinning, in good spirits, in a good mood, lighthearted, pleased, contented, content, satisfied, gratified, buoyant, radiant, sunny, blithe, joyous, beatific As I sit here looking out over the deck at my “happy place”…

My Credentials

As Co-Owner of Soulshine Boutique, I didn’t attend some fancy fashion school, I haven’t read cover to cover editions of Vogue. I am a simple stay-at-home mom of teenagers, wife of Tim, a hard working man that opts for clothes comfy and simple. I joke that I studied Psychology and use it Every. Single. Day….