From Concept to Closet

buy-ethical

Back in April, Lisa and I had a great meeting with our graphic tee vendor.   What we thought was going to be a meeting of design turned into a meeting of rebranding.   Lisa and I both left feeling tugged in the heartstrings.  Lisa took away from the meeting that everyone who comes into our store, finds our bus at an event or follows us online should feel loved and beautiful.  While that is VERY important, I came away from the meeting feeling the need to make sure that the people who are creating our clothing are treated fairly and are lifted up at their job not torn down.   Hence the new tagline “from concept to closet”.   Soulshine Boutique wants EVERYONE to celebrate their natural beauty from Concept to Closet.

For the last few months, we have scoured the globe (literally) to find goods that fit into one of the following categories:

  1. Made in the USA
  2. Fair Trade
  3. Local and/or Small Business
  4. Organic/Sustainable
  5. Cause based

While finding good vendors in one of these categories has not been easy, we have both felt very rewarded in our decision.   We know that everyone person who touches our clothing feels loved, feels beautiful and will celebrate this natural beauty with the world.
In the last few days, I have spent time reworking our website so that it is more user friendly.   You will now be able to choose your items based on their supported cause, if they are fair trade, or if they are locally made/small business.   I hope this change makes the flow of your shopping experience more natural.  Stay tuned to the blog for more information on Fair Trade and why we choose to embrace it.

XO

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