Try Again

This day began and ended with a series of error messages…over all it was your typical Terrible, Horrible, No Good, Very Bad Day. From the top…Allison arrived early to film a live video highlighting a favorite smoothie.  Lesson learned that Instagram doesn’t save live videos so while filming round two, I received the dreaded ‘storage…

Ten Lessons from Year One.

This month, Soulshine celebrates One Year!  Much like raising children, it has quite literally flown by!  In efforts to build upon the experiences learned in year one, Allison and I took a few moments to reflect and review one year of valuable lessons: No dream is too big. Educate, connect, network, have bacon-filled morning meetings, dream big…

Neck Issues

I will not go gently into that good night…I will rage, rage against the dying of the light! Forty-four years behind me and age is creeping in slowly.  Greys are growing more defiant. Laugh lines are not funny. And what’s up with the neck?! Where is it going?  Why does it no longer stand firm?!…

Comfort Zone

Surrounded by unfamiliar faces, clothing laid out in nice rows and jewelry sparkling, I want to run back into a shadowy corner and let the ladies shop unbothered.  Nervously circling the dining room table transformed into a boutique jewelry counter, fidgeting, straightening, eyes down, looking busy.  The other half of Soulshine equally unsettled taking refuge…

The Perks

Muscles wound tight and feet in knots, we rest well after every big festival event feeling hungover.  This 43-year old body is no longer geared to carry the loaded bins of clothing and assemble metal racks (which inevitably pinch fingers).  But the perks, oh the perks, they outweigh every possible negative.  This weekend we met…

Extra Small Ladies

We have heard your cries, extra small ladies.  The crusade for smaller sized apparel is upon us.  Searching far and wide for cute clothes in your unique size, we’re finding that it’s akin to finding a unicorn!  Most wholesale clothing bundles come in quantity six in sizes from Small to Large.  It’s a lottery to…

The Bar is Raised

My very first job was working the counter at my local pharmacy.  They encouraged the importance of greeting the customer with a smile and offering assistance with few boundaries.  Afterwards, I sold apparel at a local Peebles department store, restocking, making sure the racks and stacked piles were always straight as well as interacting with…

No Pants.

You won’t find pants on our website (www.soulshineboutique.com) .  Maxi skirts, dresses, and a plethora of tops, but no pants.  Here’s why…ladies know their own comfort level in one thing…pants.   We find one pair of pants that fits us just right in the length, width, and rump.  The texture and distress has to be just…

My Credentials

As Co-Owner of Soulshine Boutique, I didn’t attend some fancy fashion school, I haven’t read cover to cover editions of Vogue. I am a simple stay-at-home mom of teenagers, wife of Tim, a hard working man that opts for clothes comfy and simple. I joke that I studied Psychology and use it Every. Single. Day….

The Power of Thank You

So I often feel I have to negate a compliment.  When sweet words are spoken, I have to refute them by saying, “this is nothing”, “this old thing?”.  Why can’t ladies simply say thank you? Do we not feel worthy of the compliment? Do we not love the attention it carries? In turn, doesn’t our…